Scan
Two minutes with your iPhone. We model the inside of your foot to ±1.2 mm.
A healing program for your feet
Insoles that learn the way you walk.
Scan your foot with your phone. Wear a pair that's milled for it. Tell us how it feels. Every quarter, a better pair arrives — closer to the way you'd walk if nothing hurt.
✓ No appointment
✓ Cancel any quarter
✓ Ships to your door
Concept validation
What we know. What we're still testing.
This is a hypothesis, not a finished product. Here's our honest read — proven components, and the open questions we need expert input on.
The core mechanic
Does iterative, feedback-driven refinement actually work?
LiDAR scanning and CNC milling are proven. The novel part — a feedback loop that improves each insole quarter over quarter, converging on optimal load distribution for a specific foot — is the hypothesis we're here to validate.
The question we're putting to experts: is a 13-week correction cadence physiologically meaningful? Can an adaptive model genuinely converge, or is a single well-made custom orthotic simply the better answer?
We don't know yet. That's why we're asking.
Phone scan accuracy
iPhone LiDAR achieves ±1–2 mm mesh resolution for static foot geometry. ARKit documentation and third-party trials confirm this is viable. Established technology.
CNC milling from scan data
CAD-to-mill workflows for custom orthotics are well-established in prosthetics and dental. Multi-density foam routing is standard. The toolchain exists today.
Quarterly replacement cadence
Orthotic wear patterns and material fatigue align with 3-month replacement windows used in clinical practice. Nothing unusual here — this is existing convention.
Feedback-driven convergence
The hypothesis: subjective comfort data + observed gait change over multiple quarters yields progressively better corrections. This is the novel claim. No controlled study yet — this is what we're asking you to assess.
Static scan → dynamic correction
LiDAR captures shape, not gait. Does foot geometry alone carry enough signal for meaningful orthotic correction — or do we need pressure plates, stride sensors, or gait video? Open question.
The healing journey
A year of walking better, one quarter at a time.
Feet don't change overnight. Our program meets you where you are and corrects gently — small adjustments every 13 weeks, paced for the way bodies actually heal.
Week 0 · Baseline
The first read
You scan with your phone. We model your gait. Your first pair is milled to match.
Week 13 · Quarter 2
The first correction
Pressure points addressed. Arch eased. A new pair arrives, shaped by what hurt and what didn't.
Week 27 · Quarter 3
The convergence
Your gait stabilizes. Adjustments get smaller. The insole approaches the way your foot wants to land.
Week 40 · Quarter 4
The steady state
An annual rescan catches the year of change. Then we start over — smarter, lighter, closer.
Your phone is the scanner
LiDAR on your iPhone captures a mesh of your foot in two minutes. No appointment, no plaster.
Milled, not molded
A family-owned atelier mills each insole from your scan. Multi-density foam, no off-the-shelf arch.
Refined every quarter
Two short feedback prompts a week shape your next pair. Each delivery is closer than the last.
Slips into shoes you love
An insole, not another brown loafer. Wear it in the running shoes, boots, or flats you already own.
How it works
Three steps. One healing loop.
The fourth step — listening for how it actually feels — is the part nobody else is doing. It's also the part that makes the next pair better.
Wear
Your first pair arrives in about a week. Slip it into any shoe and walk.
Adjust
Two short prompts a week. Where it pinches, what eased. Quarter two ships smarter.
Receive
Every thirteen weeks, a refined pair arrives — shaped by everything you told us. Each one closer than the last.
Built for healing, not heroics
Small corrections. Real change.
Most foot pain is just chronic mis-loading: a few millimeters off, in the same direction, for years. We don't promise a miracle. We promise a thoughtful, gentle correction — and a feedback loop that keeps it pointed in the right direction.
±1.2 mm
Mesh tolerance from a phone scan
13 wks
Refinement cycle, paced for real bodies
4
Gait conditions modeled and corrected
2 min
Weekly feedback — that's all we ask
What it addresses
Six things that hurt. One program for all of them.
Every condition here traces back to the same root cause — chronic mis-loading. A few millimetres off, in the same direction, compounding with every step. Correct the load; the rest follows.
Heel pain
Concentrated impact at the calcaneus with every footfall. Adjusting strike angle and cushioning distribution reduces the peak load that keeps inflammation cycling.
Plantar fasciitis · heel spursArch fatigue
The longitudinal arch collapses gradually under load, pulling structures it was never meant to carry. Progressive support — not rigid over-correction — lets it recover and strengthen.
Flat feet · fallen archesOverpronation
When the ankle rolls inward on landing, every joint above it compensates. Medial posting in the insole gently corrects the angle — quarter by quarter, not all at once.
Inward roll · ankle strainForefoot pressure
Metatarsal overload on toe-off concentrates stress across a small area of bone and soft tissue. Redistributing force across the full foot bed takes the edge off with every step.
Ball of foot pain · metatarsalgiaHip & lower back tension
Gait misalignment at the foot transfers stress up the kinetic chain — knees, hips, lumbar spine. Correcting the foundation reduces the compensation pattern above it.
SI joint · lower back · knee painAchilles & calf strain
Heel drop and strike angle place continuous tensile load on the Achilles tendon. Small, targeted corrections in heel pitch reduce that load without disrupting the rest of your stride.
Achilles tendonitis · calf tightness
Professional credibility
Three paths to podiatrist approval.
From a low-friction advisory endorsement to full FDA clearance — here's what each path costs, how long it takes, and what it unlocks in terms of marketing language and clinical credibility.
Current path
Wellness positioning
Market as a comfort and wellness subscription — not a treatment for any medical condition. No FDA filing is required for OTC foot orthotics sold as comfort devices under current guidance.
Recommended next step
"Podiatrist Reviewed"
Recruit a 3–5 person DPM advisory board. Run a 90-day outcomes study with 40–60 participants. Publish summary results. The endorsement is real and the marketing language earns it — without FDA involvement.
Long game
FDA Class II (510k)
File for clearance as a custom orthotic device under 21 CFR 890.3860. Requires clinical data, biocompatibility testing, and substantial equivalence to a cleared predicate device. Full "treat and correct" language unlocked.
Founding member pricing
Four pairs a year. One lifelong fit.
A quarterly subscription, paced like the seasons. Cancel any quarter — your data is yours, your scans are yours, and we don't lock you in.
Founding rate · locked for life
$74 / quarter
$296 a year · four pairs · shipped to your door
- Custom-milled insoles, one new pair every 13 weeks
- Refined by your feedback, not a generic mold
- Annual rescan to catch the year of change
- Cancel any quarter, no fee, no fuss
Expert review
We need your read.
Two honest questions. You know this space — we want the unfiltered take, not validation. If the concept doesn't work clinically, we need to know before we build it.
1
Does the concept genuinely work?
Is iterative phone-scan + milled orthotic refinement a clinically meaningful intervention, or is it a nice story around a commodity product?
2
What's the realistic path to credibility?
Advisory board endorsement, a small outcomes study, or do we need to bite the bullet on 510(k)? What would you need to see to put your name on it?
Common questions
What people ask first.
Do I need an iPhone with LiDAR?
Yes — the scan uses the LiDAR sensor available on iPhone 12 Pro and newer Pro models, plus most iPad Pros. If you don't have one, we'll send a paper scan kit instead.
Is this an FDA-approved medical device?
No. We're a wellness and comfort program — not a treatment for any specific condition. If you have a diagnosed foot issue, talk to your podiatrist first.
Why a subscription instead of one good pair?
Because your feet change, and because the first pair is always a guess. The fourth one — informed by a year of how you walked in the first three — is the one that fits you.
What if it doesn't help?
Cancel any quarter, no fee. We'd rather have honest data than a frustrated subscriber.
Where are the insoles made?
In a small, family-owned atelier in Shenzhen we vet personally. Shipped directly to your door — no warehouse, no retail markup.