The Scan
Two minutes with the phone you already own. ARKit + LiDAR captures a mesh of your foot to ±1.2 mm. No appointment, no plaster, no waiting room.
Plate I · Specimen 0001
The shoe industry
The shoe industry
sold you the
average foot
— here is yours.
A quarterly study of your own gait, scanned by the LiDAR already in your pocket, corrected by a model that listens, and shipped to your door as an insole that keeps getting closer.
FIG. 02
RIGHT FOOT · INFERIOR ASPECT
SCAN 03 OF 03 — RECONCILED
SCALE 1:2.4 · GRID 24 PX
FIG. 02 · IPSO-FOOT, REF. SCAN 2026-05-22T14:08Z
© BRACES & FEET · ENGRAVED FOR REVIEW
Plate II · Method
Scan. Read. Press. Listen.
Four stations, one circuit. The fourth station — the listening — is the part nobody else is doing. It's also the part that gets your insole closer every quarter.
The Reading
Our model annotates the mesh: pronation, supination, bunions, leg-length discrepancy. Each finding gets a corrective progression — not one insole, but a trajectory.
The Press
A trusted partner atelier in Shenzhen mills your insole from the corrected model — multi-density EVA, pressure-mapped cork undertones, your name printed inside.
The Listening
Two prompts a week. Where it pinches, what it fixed, what it didn't. Thirteen weeks later, a new pair arrives — corrected by the data you gave us, not the data we guessed.
Plate III · The Difference
A good shoe is a guess.
A good shoe is a guess.
Ours is a conversation.
There is a wellness footwear company you've heard of. It built a $360M exit on one molded arch that fits no one in particular. Here is what we do, item by item, that they do not.
Braces & Feet
specimen-fit · recurring · listening
- ●Scanned, not estimated.A LiDAR mesh of your specific foot, milled into your specific insole.
- ●Quarterly, not one-shot.A new pair every 13 weeks, corrected by the last pair's data.
- ●Listens for two minutes a week.Comfort feedback closes the loop. The shoe gets smarter.
- ●Corrects four conditions.Pronation, supination, hallux valgus, leg-length asymmetry — modeled as a trajectory.
- ●Slips into shoes you already love.An insole, not another brown loafer with a logo on the heel.
SPECIMEN №
The Other Wellness Shoe
average-fit · one-off · silent
- ○One molded arch, sized in halves.Built for a statistical foot. Yours is unlikely to be it.
- ○You wear it until it dies.No iteration, no second draft. The first guess is also the last.
- ○No data, no dialogue.Nobody asks how week four went. Nobody adjusts.
- ○A seal, not a diagnosis.An APMA logo is a credential. It is not your gait.
- ○A whole shoe to buy.$150–$300, locked into one silhouette someone else picked.
FOR COMPARISON
Plate IV · Cadence
Thirteen weeks, then a better pair.
A quarterly subscription, paced like the seasons. Each delivery is corrected by what the previous one taught us about you.
FIG. 03 · ANNUAL CIRCUIT
Q1 · WK 01
The Baseline
First scan. First insole. We start from your specific anatomy, not a size chart.
Q2 · WK 14
The First Correction
Comfort signals from twelve weeks of wear. Pressure points addressed, arch eased.
Q3 · WK 27
The Convergence
Your gait stabilizes. Adjustments get smaller. The insole approaches your foot's preferences.
Q4 · WK 40
The Steady State
Annual rescan. We catch the changes a year of walking made. Then we start over, smarter.
Founding Specimen Price
$74/ qtr
Annual
$296· 4 pairs
Cancel
Any quarter· no fee
Plate V · Enrollment
Become
Become
Specimen №
Cycle 01 ships in autumn 2026. Founding members lock the $74 price for life, get the first scan kit, and help train the model on a foot that isn't average.
0,247 / 1,000 specimens enrolled